Jay Sandusky

The NYC Dept. of Health asked us to do a series of posters warning against the perils of binge drinking. They later called these ads the least expensive, most effective ads they’d ever done. See more here.

One of the great thrills of my career was re-introducing The Beatles to America when our agency promoted The Beatles Anthology. This is one of the pieces I worked on.

An award-winning ad targeting censorship by the Chinese government. More timely than ever.

I’m honored to be a part of the $10 million Capital Campaign that’s been launched by The Virginia Home, and I’m proud to have created the theme, “Our dreams need a bigger home.” We’ve since been invited to do more branding work for TVH. Keep your eyes open.

The Regent Hotel, in New York’s financial district, needed to boost its weekend business. The strategy was to position the property as a romantic and luxurious weekend getaway right in the city. We didn’t win the pitch, and the hotel closed its doors shortly thereafter. I’d like to think there’s a connection. See the full series here.

I’m a published cartoonist. This is one of my favorites. Not surprisingly, many of them are about advertising. See more of my faves here.

One of the ways we helped Monmouth Park Racetrack set attendance and handle records was a “Station Domination” campaign in Penn Station, which serves New Jersey. To see more of the posters, go here.

Neuroscience is hard. We made it easy. See more of the campaign here.

One of a series of ads I created when I was between jobs. I got hired before I could use them.

View the full set here.

Whale tails don’t look good on everyone. See more here.

58 billion paper cups end up in landfills each year — when they don’t have to. Vessel was created to put an end to disposable cups and replace them with reusable cups. I was thrilled to be the writer on this project. You can learn more at vesselworks.org.

See more here.

I was so excited to work with New Yorker cartoonists on this campaign that promoted the considerable charms of Off-Broadway.

TransitChek is an employee benefit that saves commuters — and their employers — lots of money. So if was both a B2B and B2C marketing effort (what we called a push/pull strategy). The ad here is part of consumer campaign launched in the wake of a transit fare hike.

See the full campaign here.

Hear groundbreaking radio spots I wrote and produced for TransitChek here.

The Colonial Dames have dozens of amazing historical properties across the United States. The marketing challenge was to find a way to promote the properties that made them feel relevant and accessible. We suggested a strategy that empowered folks to “Create Your Own American Adventure” by grouping the properties based on your interests and travel plans. Our primary vehicle was a gorgeous new website, most of which I wrote. We also produced some print ads that ran during and after Covid. This is one of them.

This is the way I could get six-pack abs. See more of my cartoons here.

I conceived and wrote the the “gentler hands/Sharper Minds” campaign for St. Vincent’s cardiac care you see here. They liked the positioning so much they now use it in all the hospital’s advertising. 

See more here.

Since every New Yorker is expected to recycle, the act of recycling is about the most New York thing you can do — so we created a campaign that was as New York as it could be. I conceived, wrote and came up with the strategy for this campaign.

See more print ads here.

See the TV campaign here.

I worked as the writer and creative partner on a year-long re-branding of the ACA. Rather than featuring cheesy pics of people in pain, we chose arresting images of movement and freedom.

Get more of the story and see more here.

Of all the cartoons I’ve created, this is my wife’s favorite.

See more here.

The NYC City Dept. of Health wanted to expose the obscene amount of sugar in most drinks. Our idea was to show how much sugar even the most healthy-looking drinks contain.

See more here.