Great American Treasures

The National Society of the Colonial Dames of America owns and/or manages more than 60 historical sites that were badly in need of a marketing plan. The result was Great American Treasures, an entirely new way to package and curate historical properties. The cornerstone of the effort—aside from a 100-page branding presentation—was the website, greatamericantreasures.org.

SOAR365

Total rebranding — and renaming — of the former Greater Richmond ARC. The Editorial Board of the Richmond Times Dispatch called the new name, which I came up with, “perfect.” The website was awesome too, but has been changed quite a bit by the new marketing director at SOAR so it’s not fair to represent it as something I worked on.

United States Tennis Association

I wrote and creative directed a series of online campaigns for the USTA — USTA Leagues, Quick Start and General Membership — that resulted in tennis becoming the fastest growing sport in America. Additionally, it was the first time the USTA website received more than a billion annual visits. We also did a print and TV campaign that promoted the USTA’s philanthropic efforts — “Making Tennis Make a Difference.” Regrettably I did a poor job of saving that work, so I don’t have any samples.

Fishburne Military School

There’s a reason military schools are perceived as places to send troubled kids — that’s how they market themselves. But after a two-year brand study we learned that neither the kids nor their parents see the schools that way, resulting in an entirely new approach to marketing military schools. Instead of saying we’ll “fix” you or your child, we promoted Fishburne as a school that “sees what’s great in you.” In the process we reimagined all their marketing, starting with their website.

American Chiropractic Assn

I worked on the total rebranding of the oldest, largest and most influential chiropractic organization in America. The current site, acatoday.org, barely resembles the exciting and robust site we built for them. But it was an amazing project to work on. Please see some of the print work we created in the print section of my site.